Every industry has its own audience, rules and buying journey. Here's how creator campaigns fit the sectors we work with, and where we already have results to show.
For each sector: why creators work there, which creator categories fit, the formats worth considering first, and one practical tip. Where we have a case study, you will find it on the card.
Fashion and beauty are bought with the eyes. Creators show fit, fabric, shade and finish on real people in real light, which is often the detail that turns a scroll into a purchase. Try-ons and tutorials also answer the questions a shopper would otherwise ask in a store.
Tip: Share sizes, shades or product codes, so creators can answer questions in the comments.
Tech products often need explaining before anyone buys. Creators who unbox, test and compare help people understand what a gadget or app actually does, and whether it suits them. An honest review from a trusted voice can do more than a page of specifications, especially when it shows the product solving a real, everyday problem.
Tip: Send products early, so creators can use them for a while before they review.
Wellness is personal, so trust matters more than reach. Creators who share their routines and real experiences give your brand a credible, human voice. Keep every claim accurate and approved by your team, especially anything about health benefits, and let results speak through honest, ongoing use.
Tip: Give creators a short list of approved claims, and the claims to avoid.
Food sells through taste, and video is the next best thing. Recipes, first bites and honest reactions make people want to try something, and food creators know how to make an everyday product look worth ordering tonight.
Tip: Let creators cook or taste on camera. Real reactions beat scripted lines.
Travel plans start with inspiration. Creators show destinations, stays and experiences the way a traveller sees them, from the view out of the window to the meal at the end of the day. It's planning help and wanderlust in one, and it often reaches people right when they're deciding where to go next.
Tip: Leave creators free time in the itinerary, so the content feels lived-in rather than staged.
Buying a vehicle is a considered decision with plenty of research. Creators who drive, review and explain features in plain language help buyers build a shortlist, and give your model a real-world feel that a brochure can't, from city traffic to a long weekend drive.
Tip: Allow enough time with the vehicle for real driving, not just a quick walkaround.
Money decisions need trust and clear explanations. Finance creators break down products, apps and platforms in simple language for audiences who follow them to learn. Content in this sector must stay accurate and follow the rules that apply to financial promotions.
Tip: Review scripts for accuracy and any required disclaimers before anything goes live.
Property is one of the biggest purchases people make, and buyers research for months. Walkthroughs, neighbourhood tours and honest first impressions from creators build familiarity long before anyone books a site visit.
Tip: Pair walkthroughs with neighbourhood content: schools, transport, shops and the daily commute.
Students and parents look for advice from people they relate to. Creators explain courses, learning apps and exam preparation in a familiar, approachable voice, which makes a big decision feel easier to start. Short explainers also help when a subject feels hard to approach.
Tip: Students and parents worry about different things, so brief creators for each audience separately.
Jewellery is emotional and full of detail. Close-up video shows sparkle, colour and craftsmanship in a way photos often miss, and styling content shows how a piece looks when it's actually worn, for everyday wear or for a special occasion.
Tip: Plan shoots in natural light or a well-lit studio. Sparkle needs good light.
Whatever your industry, every campaign starts from the same three principles.
We start with who your customers are, where they spend time online and what they need to hear before they buy. That shapes everything that follows.
We shortlist creators whose niche, audience and engagement fit your brand, and whose content suits the tone and rules of your sector.
We agree on the numbers that mean success for your business, such as reach, views or engagement, then track them in your dashboard and campaign report.
Tell us about your brand or your channel, and we'll take it from there.
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